Landing pages that support leads: offer, form and measurement
A campaign-page checklist for clear offers, mobile contact journeys and confirmed lead measurement, with a practical testing plan.
INSIGHTS / Websites
Questions worth asking about Websites.
Practical Websites notes from digital product and business-system work.
Web application requirements: a brief you can estimate and accept
Turn workflows, roles, data, integrations and failure cases into an estimable brief, with a worked appointment example and acceptance checklist.
Astro, Next.js or WordPress: choose around the work
Compare publishing, marketing and application needs through editing workflow, operations and ownership rather than framework slogans.
What a Company Website Needs Before Design and Development
A business-owner checklist covering goals, structure, content, trust, SEO and measurement before launching a company website.
Website vs web application: what does your business actually need?
A practical way to separate a communication-led website from a data and workflow-led web application before scoping a project.
How Much Does a Website Cost? The Factors That Shape Pricing
Compare landing page, corporate website and web application costs through scope, ownership, handover and recurring expenses, with a practical quote checklist.