The right agency fits the work you need.
Evaluate a website agency by evidence, scope, handover, SEO practice and collaboration rather than claims alone.
Ask what the team actually delivered.
A polished screenshot does not show who handled strategy, content, design or development. Ask about context, constraints and acceptance to judge relevance to your project.
Compare deliverables, not only price.
A proposal should name pages, languages, content, integrations, review rounds, acceptance, source code, external costs and post-launch support.
Be careful with ranking guarantees.
A responsible team explains controllable work such as structure, content, performance and measurement, while recognising that rankings also depend on competition, evidence and search-system changes.
Choose a team that asks about the business.
A useful site connects goals, users, the sales process and ongoing ownership. The team should ask questions before prescribing tools or templates.