Building SEO foundations from day one
Define the question each page answers. Avoid several near-identical pages selling the same service. Connect services, relevant work and useful editorial content.
Practical notes on websites, web applications, AI and SEO to help business owners make informed decisions.
Define the question each page answers. Avoid several near-identical pages selling the same service. Connect services, relevant work and useful editorial content.
Keep your business name, phone, contact location and service areas consistent. Check current eligibility and location requirements before creating a Google Business Profile.
Keep opening hours, menu, prices, location, parking and booking methods easy to find and current. Update special closures on both your website and Google Business Profile.
Keep itinerary, departure dates, inclusions, confirmed prices and terms current. Match the page to the query or advertisement that brought the visitor.