Building SEO foundations from day one
Define the question each page answers. Avoid several near-identical pages selling the same service. Connect services, relevant work and useful editorial content.
Map services to pages
Define the question each page answers. Avoid several near-identical pages selling the same service. Connect services, relevant work and useful editorial content.
Make content discoverable
Use accessible HTML links, correct status codes and canonical URLs. Submit a sitemap of published pages and prevent accidental indexing of staging environments.
Prepare measurement
Set up Search Console and meaningful enquiry events. Record a baseline before changes. Being technically ready on day one does not mean ranking on day one.
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