Local SEO for tour operators
Keep your business name, phone, contact location and service areas consistent. Check current eligibility and location requirements before creating a Google Business Profile.
Use accurate business details
Keep your business name, phone, contact location and service areas consistent. Check current eligibility and location requirements before creating a Google Business Profile.
Create substantive itinerary pages
Describe the itinerary, meeting point, inclusions, terms and enquiry process. Avoid generating many location pages with the same text and a different place name.
Use reviews and measurement honestly
Use authorised photographs and reviews. Answer questions and update changed itineraries. Measure relevant trip enquiries; local SEO does not guarantee rankings or bookings.
Sources
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