Combining SEO and search ads for tour businesses

Start with itinerary pages

Keep itinerary, departure dates, inclusions, confirmed prices and terms current. Match the page to the query or advertisement that brought the visitor.

Separate organic and paid roles

SEO supports long-term discoverability. Advertising can test queries and seasonal demand with defined budgets and conversions. Paying for ads does not improve organic rankings.

Measure through to suitable bookings

Review paid queries, enquiry quality and confirmed bookings. Include service fees and media spend in acquisition costs, and adjust or stop campaigns reaching the wrong audience.