13
UX & CONVERSION
A conversion checklist for service websites
Explain what you do, who it is for and how to enquire. Use specific copy and a clear primary action without making visitors wait through animation.
Useful context for better decisions.
Practical notes on websites, web applications, AI and SEO to help business owners make informed decisions.
14
BUSINESS WEBSITES
Corporate websites buyers can understand
Customers, partners and applicants need different information. Organise navigation around their tasks and make service pages specific about what you provide.
15
E-COMMERCE
Planning an e-commerce website for real operations
Decide which system owns product, price and stock data. Model variants and availability clearly. Multi-channel selling needs synchronisation and a way to handle disagreements.
16
LOCAL BUSINESS
Local SEO for salons: start with practical information
Keep your name, hours, phone and location consistent across your website and Google Business Profile. List real services and current photographs.