Customers can start a booking through LINE without installing a separate app
CASE STUDY / Smart Queue & Booking SaaS
MeQueue
LINE-First Smart Queue & Appointment Booking Platform for Modern Businesses
- THE PROJECT BRIEF
- Bookings scattered across chat conversations.
- THE DELIVERY
- A LINE booking journey and a separate merchant workspace.
CHALLENGE
The problem to make clear before designing.
Service businesses, salons, and medical clinics struggle with manual chat booking chaos, overcrowded waiting areas, and high administrative friction from repetitive inquiries.
STRATEGY
A strategy that shaped the experience.
Designed a mobile booking flow through LINE LIFF, separating customer choices from staff scheduling and status management, with human review for cases that need it.
01
LINE-native booking via LIFF requiring zero separate app downloads
02
Digital e-tickets with automated push notifications as turn approaches
03
Comprehensive merchant backoffice for staff, service, and timeslot control
04
Real-time queue analytics and turnaround tracking to maximize throughput
RESULT
Factual outcomes visible in the delivered work.
Explore the information structure and user journeys delivered in this project.
Customer booking and staff management have distinct interfaces
Service, staff and time-slot information is structured for the booking flow
Status notifications and staff review points are part of the design
RESPONSIVE DELIVERY
The full page, preserving the delivered interface.
INTERFACE DECISIONS
Decisions visible in the interface
See how information hierarchy and design work together.
The LINE booking journey
A sequence of copy and interface images explains the choices a customer makes when booking.
The merchant perspective
Management interface imagery is paired with operational context, distinguishing customer and merchant journeys.
What should your website make clearer?
Share the context, outcome and what the current site cannot do. We will help order the questions before design begins.
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