Six digital marketing practices for tour operators

Website and social content

First, publish complete, discoverable itinerary pages. Second, use authorised trip photographs and stories on social channels, linking to the matching programme.

Offers and reviews

Third, make offers, prices and promotion terms explicit. Fourth, request honest reviews and answer questions directly.

Advertising and partnerships

Fifth, test advertising with a defined budget and measurement criteria. Sixth, work with relevant partners, disclose commercial relationships and agree how referrals are attributed.

Review confirmed outcomes

Compare enquiries, confirmed bookings and cancellations with acquisition costs to decide what to improve before expanding campaigns.