01
WEB APPLICATIONS
When should an SME move from spreadsheets to a web app?
Spreadsheets remain useful for many tasks. Consider a new system when conflicting versions, hard-to-track approvals, unsuitable permissions or repeated data entry become si…
Useful context for better decisions.
Practical notes on websites, web applications, AI and SEO to help business owners make informed decisions.
02
PROJECT PLANNING
Evaluate a website by its lifetime cost and usefulness
Compare pages, content, design, testing and ownership. A small budget may suit a small scope; complex systems need resources for the additional work.
03
HOSPITALITY
A resort website that supports direct bookings
Your website can present rooms, atmosphere and terms in detail while working alongside OTAs. Direct bookings still involve platform, payment, marketing and staffing costs. …
04
CONTENT STRATEGY
Connecting TikTok discovery with your business website
Video can introduce your business while your website consolidates details and next steps. You do not need to abandon platform sales, but it helps to own a reliable informat…