45
SEO
SEO fundamentals: start with the customer’s question
Distinguish informational, comparison and purchase-oriented searches. Use customer questions and Search Console evidence; a longer query does not automatically mean low com…
Useful context for better decisions.
Practical notes on websites, web applications, AI and SEO to help business owners make informed decisions.
46
CONTENT STRATEGY
Writing content that helps customers decide
Collect pre-purchase questions: who the service suits, how alternatives differ and what costs apply. Answer with details the business can verify.
47
BUSINESS WEBSITES
Five reasons to own your business website
Your website brings products, services, work and contact details together. You control its structure and updates while continuing to use the social channels your customers …
48
E-COMMERCE
Seven essentials for an online store
Your homepage should explain what you sell. Product pages need images, details, prices and clear variants. Shoppers should be able to edit quantities and inspect totals bef…