Seven essentials for an online store

Make products easy to choose

Your homepage should explain what you sell. Product pages need images, details, prices and clear variants. Shoppers should be able to edit quantities and inspect totals before payment.

Make payment and contact work

Choose payment methods suited to your customers. Test successful, failed and duplicate payments. Provide a contact channel your team monitors, together with delivery and returns information.

Use evidence and discoverable information

Reviews should reflect real experience and have permission for publication. Use understandable product names, URLs and headings, and connect categories to individual products.

Treat speed as part of shopping

Optimise images, test on phones and investigate where shoppers stop. The seven essentials are a clear homepage, usable cart, payment, contact, reviews, search-friendly structure and speed.