SEO fundamentals: start with the customer’s question

Understand search intent

Distinguish informational, comparison and purchase-oriented searches. Use customer questions and Search Console evidence; a longer query does not automatically mean low competition or high buying intent.

Make the page understandable

Write accurate titles and descriptions, organise content with headings, link to related information and describe meaningful images. Display length varies; a fixed character count is not a universal rule.

Check technical foundations

Check status codes, canonicals, sitemaps, robots rules and mobile rendering. Important content must be accessible. Crawling permission and indexing permission are different controls.

Build credibility and measure outcomes

Publish verifiable experience and work, and cite useful sources. Avoid buying links to manipulate rankings. SEO requires time and work even without per-click advertising charges, and rankings are not guaranteed.