37
HOSPITALITY
Planning hotel marketing around the booking journey
Keep rates, terms, imagery and room details consistent across the website, social channels and sales platforms. State promotion dates and restrictions clearly.
Useful context for better decisions.
Practical notes on websites, web applications, AI and SEO to help business owners make informed decisions.
38
TRAVEL
Six digital marketing practices for tour operators
First, publish complete, discoverable itinerary pages. Second, use authorised trip photographs and stories on social channels, linking to the matching programme.
39
E-COMMERCE
Fashion e-commerce SEO: categories and product information
Organise around real shopping behaviour: garment type, use or collection. Avoid excessive overlapping categories and define indexing rules for filters.
40
PROPERTY
Real-estate websites for search and comparison
Define property identifiers, prices, status, location and core attributes. Use licensed images and verify information before publication so listings are comparable.