Planning hotel marketing around the booking journey

Keep room and offer information consistent

Keep rates, terms, imagery and room details consistent across the website, social channels and sales platforms. State promotion dates and restrictions clearly.

Give channels complementary roles

Social content conveys atmosphere, the website explains details, SEO supports discovery and advertising can test audiences within a defined budget. Reviews should come from actual guests.

Measure bookings and costs

Track booking starts, successful payments, cancellations and channel costs. Compare similar periods and account for seasonality rather than drawing conclusions from visits alone.