An owner’s guide to clinic SEO
Keep contacts, opening hours and practitioner information accurate. Use verifiable qualifications and make service enquiries straightforward.
Business and practitioner information
Keep contacts, opening hours and practitioner information accurate. Use verifiable qualifications and make service enquiries straightforward.
Careful educational content
Have the responsible professional review articles, with sources and review dates. Use only authorised images and reviews and check applicable advertising requirements.
Measure enquiries while protecting data
Distinguish clicks from confirmed appointments. Keep health details and appointment messages out of analytics. Use real questions to improve content without identifying patients.
Separate public information from appointment data
Clinic-owned reviewers should approve services, practitioners, branches and clinical context. Public pages support evaluation and appointment requests; clinical histories belong in the clinic’s designated process. Track public routes and events without sending patient free text to analytics.
| Area | What to agree |
|---|---|
| Service pages | Reviewed and maintainable information |
| Branches | Hours, maps and appointment channels |
| Requests | Minimal input, status and recipient |
| Measurement | Events without personal information |
Prepare for the estimate
Provide the current URLs, approved example data, owners and the most important workflow. Distinguish the first release from later additions so teams can estimate the same scope and agree acceptance before work.
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