Connecting TikTok discovery with your business website

Give each channel a role

Video can introduce your business while your website consolidates details and next steps. You do not need to abandon platform sales, but it helps to own a reliable information source.

Match the landing page to the content

Link to the relevant product or service, make it mobile-friendly and explain the terms. Reduce steps that force visitors to begin their search again.

Measure more than views

Separate views, clicks, enquiries and purchases. Use consent-aware measurement and review whether acquired customers fit your business before expanding spending.