Designing a website that supports your sales team

Answer questions before the conversation

Explain services, scope, work and process so prospects can evaluate your fit. Relevant information reduces the need for sales staff to repeat the basics.

Receiving enquiries needs follow-through

Forms can receive enquiries outside office hours, but someone must review and answer them. Show success only after real acceptance and provide a fallback contact channel.

Connect the website to sales decisions

Measure enquiries, lead quality and reasons deals progress or stop. Do not count every click as a sale. Include content and maintenance when assessing the website’s value.