25
WEB APPLICATIONS
PWA or mobile app: choose around the user’s task
Consider frequency of use, device features, offline needs and discovery. If the main task is reading information or enquiring, a responsive website may be enough.
Useful context for better decisions.
Practical notes on websites, web applications, AI and SEO to help business owners make informed decisions.
26
WEB APPLICATIONS
Choosing web and mobile technology for the task
A service site may favour prebuilt HTML, while collaborative software needs state and fresh data. Choose Astro, Next.js or another tool around requirements rather than popu…
27
CONTENT STRATEGY
Making your website part of a marketing strategy
Informational pages explain, service pages support evaluation and contact pages start a conversation. Define the role before writing to avoid repetition and directionless c…
28
CONTENT STRATEGY
Clinic content built around informed questions
Collect questions about service processes, practitioner qualifications, pricing and appointments. Separate general information from personal health advice.