Planning your first business website

Define the job of the website

Choose a primary goal: credibility, enquiries or sales. Identify visitors and their intended next step, then prioritise the necessary pages.

Prepare content and budget

Gather brand assets, services, licensed images and contact details. Budget for domains, hosting, content and maintenance. The first release does not need every possible feature.

Choose a team that makes the work clear

Review genuine work and agree scope, acceptance criteria and ownership of files and accounts. Test mobile layouts, forms and links before launch and assign an owner after handover.