Planning clinic keywords around search intent

Group questions by intent

Separate service information, comparisons, pricing, location and appointment intent. Use actual patient enquiries rather than assuming search volumes or popularity.

An example page structure

Service pages should explain the service, who provides it and how to enquire. Educational articles should be reviewed by the responsible professional and should not offer individual treatment advice.

Measure responsibly

Review search queries and enquiries without sending health information or form text to analytics. Avoid near-duplicate keyword pages and keep content aligned with actual services.