01 /
Understand
Discuss goals, audiences and constraints to define a useful scope.
Real estate websites for property search and accountable lead routing
Organise properties by location, type, price and status, connect viewing requests to the responsible team and keep listing data current through editing tools.
WHO IT’S FOR
What should the website help your business do?
Agents, developers and sales teams managing their own property inventory and project-specific enquiries.
- Sold or rented properties still appear available
- Filters create duplicate URLs without an indexing policy
- Sales receives an enquiry without the property context
SCOPE & SOLUTION
The development scope
- 01
Property, project, location and reference data models
- 02
Search and filters matched to the inventory
- 03
Accurate status, price and licensed imagery
- 04
Viewing requests carrying a property reference
- 05
Editing/import tools and closed-listing URL policy
ILLUSTRATIVE WORKFLOW
Example lead: property reference → request → assigned representative
Include the property reference in the request. Sold or rented pages should disclose the real status and may retain useful details and alternatives. Do not leave availability misleading or delete every closed listing automatically.
An illustrative scope example; inclusion is agreed for each project.
ACCEPTANCE
Agree acceptance before development
- Test filters, empty results and reset on mobile
- Keep listing and detail-page status consistent after editing
- Deliver property references to an appropriately authorised owner
From scope to acceptance and handover
02 /
Design
Make structure and interactions clear before development begins.
03 /
Build & test
Develop the system and test critical journeys across real devices.
04 /
Launch & support
Launch, share documentation and use evidence to guide improvements.
Agree test cases, reviewers, account ownership and support before work. Test critical journeys with approved data before launch.
PROJECT INVESTMENT
Project and ongoing costs
Scoped by templates, data, languages and integrations.
The proposal identifies templates, languages, content, inclusions, integrations and post-launch responsibilities before work begins.
- Listing, price, status and image-rights updates
- External CRM, map and import fees
- Search maintenance and indexing policy as inventory grows
Questions before commissioning
Can this handle tens of thousands of properties?
We assess sources, update frequency, filters and search load before choosing storage and search services. Inventory count alone cannot define the estimate.
Should every filter appear in Google?
Index only combinations that provide useful, distinct information. Duplicate parameter URLs need an explicit crawl and canonical policy.
Have a website or workflow to improve?
Share the current site, example data and next steps for your team. We can identify a useful first release and future additions.
Request an estimate →