Measure SEO through LINE enquiries and confirmed projects
Connect Search Console and contact clicks with actual LINE conversations, qualified enquiries and project outcomes without overstating attribution.
For businesses receiving project enquiries on LINE, connect search visibility, landing pages, contact clicks and actual conversations. Several messages from one person should remain one contact within the agreed reporting period, with later stages for proposals and confirmed work.
Give every stage a shared definition
| Stage | Evidence | Purpose |
|---|---|---|
| Discovery | Search Console impressions and queries | Assess relevant service visibility |
| Visit | Search clicks and landing-page data | Identify pages supporting buyer decisions |
| LINE click | Event with service, page and placement | Review the contact route and offer |
| Conversation | Actual conversation logged by the team | Assess the brief and service fit |
| Confirmed project | Accepted proposal or agreement | Review project value and revenue |
Define a qualified enquiry
A qualified enquiry identifies a relevant service, a business problem and an actionable next step. Record first-contact date, an internal contact reference, service, source when known, status and next action. Use the same reference for returning contacts and record project value only when known.
Keep attribution honest
LINE enquiries may also come from referrals, social channels and other sources. Ask how a prospect found the business when the connection is unavailable. Record unknown sources as unknown rather than attributing every conversation to SEO.
Make Search Console comparisons useful
- Separate service-site and store hostnames in a domain property.
- Compare equal date windows and distinguish brand from non-brand queries.
- Review query and page data together to check the intended landing page.
- Record release dates, offer changes and other factors that may affect results.
Review weekly and decide over 28-day windows
| Observation | What to review |
|---|---|
| Impressions with few clicks | Query intent, titles and descriptions |
| Visits with few contact clicks | Service clarity, proof and CTA placement |
| Contact clicks without conversations | LINE opening behaviour and the information requested |
| Many unsuitable conversations | Search intent, audience, scope and pricing context |
Use available AI-search reporting
Review generative-AI reporting where provided in Search Console and observable AI-search referrals alongside landing pages and known enquiry sources. State the data source and reporting period because platforms expose different information.
Keep contact details in a controlled system
Send only public service, page and placement context to analytics under the visitor’s consent. Keep names, phone numbers, brief text and conversation contents in the team’s access-controlled customer system.
Explore SEO services and enquiry measurement →
Design landing pages around useful enquiries →