01 /
Understand
Discuss goals, audiences and constraints to define a useful scope.
Paid search
Google Ads & measurement
Connect search intent, advertising and the landing-page experience.
WHO IT’S FOR
What should the website help your business do?
Businesses with a defined offer looking to test paid search.
SCOPE & SOLUTION
The development scope
- 01
Service-aligned campaign structure
- 02
Relevant landing-page experiences
- 03
Consent-aware conversion tracking
- 04
Search-term and lead-quality review
From scope to acceptance and handover
02 /
Design
Make structure and interactions clear before development begins.
03 /
Build & test
Develop the system and test critical journeys across real devices.
04 /
Launch & support
Launch, share documentation and use evidence to guide improvements.
Agree test cases, reviewers, account ownership and support before work. Test critical journeys with approved data before launch.
PROJECT INVESTMENT
Project and ongoing costs
Campaign count, landing pages and integrations; media spend is separate.
The proposal identifies templates, languages, content, inclusions, integrations and post-launch responsibilities before work begins.
Questions before commissioning
How are cost and timing estimated?
We review your goals, content and existing systems before defining the scope. Key factors include Campaign count, landing pages and integrations; media spend is separate.
What should we prepare?
Your goals, target users, brand assets, available content and existing-system information. We can help identify what is missing and prioritise preparation.
What happens after handover?
Bug-fix coverage, handover arrangements and ongoing support are defined in the proposal before work begins.
Have a website or workflow to improve?
Share the current site, example data and next steps for your team. We can identify a useful first release and future additions.